Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach
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DOI: 10.1016/j.jclepro.2020.124192
Abstract: Abstract The shift of consumers buying preference toward green beauty products can alleviate environmental degradation to a certain extent. This study investigated the factors that could affect non-green consumers purchase intention of green beauty products.… read more here.
Keywords: green beauty; purchase intention; non green; beauty products ... See more keywords
“I don’t buy LED bulbs but I switch off the lights”
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DOI: 10.1108/jibr-01-2018-0040
Abstract: Purpose The rationale of viewpoint is to comprehend green consumption (GC) and sustainable consumption (SC). The purpose of this study is to understand how the phenomenon of sustainable and green consumers perceives in an everyday… read more here.
Keywords: sustainable consumers; green sustainable; sustainability; buy led ... See more keywords