Beyond In‐Group Endorsements: Inoculation as a Tool to Encourage Green Consumption Among Conservative Climate Skeptics
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.70075
Abstract: Despite extensive scholarly efforts to promote green consumption, the marketing communication field has comparatively paid less attention to effective strategies for engaging climate change skeptics in green consumption. This study investigated whether the source or… read more here.
Keywords: green consumption; consumption; inoculation; climate change ... See more keywords
Effects of perceived value on green consumption intention based on double-entry mental accounting: taking energy-efficient appliance purchase as an example
Sign Up to like & getrecommendations! Published in 2020 at "Environmental Science and Pollution Research"
DOI: 10.1007/s11356-020-11027-0
Abstract: In order to effectively promoting green consumption, this paper constructs a theoretical model from the perspective of double-entry mental accounting to study the impact of perceived value and consumption sensitivity on green consumption intention. Conducting… read more here.
Keywords: perceived value; consumption; consumption intention; green consumption ... See more keywords
Knowledge domain and research progress in green consumption: a phase upgrade study
Sign Up to like & getrecommendations! Published in 2022 at "Environmental Science and Pollution Research"
DOI: 10.1007/s11356-022-19200-3
Abstract: Green consumption (GC), as one of the important initiatives to achieve the goal of carbon peaking and carbon neutrality, has attracted widespread attention from scholars in environmental and economic fields. This article reviews the literature… read more here.
Keywords: study; green consumption; research; knowledge domain ... See more keywords
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior
Sign Up to like & getrecommendations! Published in 2024 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-03-2024-0310
Abstract: PurposeGreen consumption is conducive to global sustainable development. This study aims to explore how social norms (i.e. descriptive norms and injunctive norms) impact green consumption attitude and behavior. It examines the mediating role of impression management… read more here.
Keywords: consumption; consumption attitude; green consumption; attitude behavior ... See more keywords
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap
Sign Up to like & getrecommendations! Published in 2021 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-04-2021-0276
Abstract: PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption… read more here.
Keywords: personality traits; consumption; intention; green consumption ... See more keywords
Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-12-2017-0303
Abstract: Purpose The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to… read more here.
Keywords: green consumption; commitment; consumption; heterogeneity ... See more keywords
Self or others? The interaction effect between benefit appeals and message sidedness on green consumption
Sign Up to like & getrecommendations! Published in 2025 at "European Journal of Marketing"
DOI: 10.1108/ejm-10-2022-0760
Abstract: This study aims to investigate how the effectiveness of green advertising can be improved by matching benefit appeals (self vs other) and message sidedness (one-sided vs two-sided) in consumer evaluations of green products. Four scenario… read more here.
Keywords: message sidedness; benefit appeals; green consumption;
From green consumption to carbon inclusion: An examination of the Chinese government's adoption and implementation of climate policies
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Industrial Ecology"
DOI: 10.1111/jiec.70108
Abstract: This study examines carbon inclusion as an innovative policy mechanism for addressing consumer‐side emissions within industrial ecosystems. Carbon inclusion quantifies and incentivizes individual low‐carbon behaviors, bridging consumer choices and industrial transformation. Using longitudinal analysis of… read more here.
Keywords: carbon inclusion; inclusion; ecology; green consumption ... See more keywords
The influence of moral identity on green consumption
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1020333
Abstract: Existing studies show that moral identity promotes green consumption, but its influence mechanism and boundary conditions remain unidentified. However, moral identity includes internalization and symbolization, which affect green consumption in different ways. Advertising goal framing… read more here.
Keywords: identity; moral identity; green consumption; advertising goal ... See more keywords
The influence of environmental cognition on green consumption behavior
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.988585
Abstract: With rising consumption and environmental problems, there is an increasing need for green consumption. From a micro perspective, the influence of environmental cognition on consumers’ green consumption behaviors and the related mechanisms are examined through… read more here.
Keywords: consumption behavior; consumption; environmental cognition; green consumption ... See more keywords
The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph19138009
Abstract: With the continuous prominence of environmental problems, some online environmental platforms have been built in China. Such platforms provide an important carrier for public to learn environmental knowledge and participate in environmental protection. However, whether… read more here.
Keywords: platform; consumption; consumption behaviors; green consumption ... See more keywords