The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers
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DOI: 10.3390/su12125098
Abstract: This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase… read more here.
Keywords: gen consumers; green country; country; country image ... See more keywords