Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior
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DOI: 10.1108/apjml-01-2021-0062
Abstract: PurposeThe purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms.Design/methodology/approachThe authors conducted hierarchical… read more here.
Keywords: opportunistic behavior; gci opportunistic; inverted shaped; customer integration ... See more keywords
Modelling green customer loyalty and positive word of mouth
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DOI: 10.1108/ijoem-09-2018-0489
Abstract: Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient… read more here.
Keywords: positive word; loyalty positive; customer; green customer ... See more keywords
Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms
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DOI: 10.3390/su11030819
Abstract: Consumer awareness of environmental protection and energy conservation concepts has prompted businesses in the hotel industry to adopt green operations. Most studies of the hotel industry have discussed the behavioral intentions (BIs) of consumers based… read more here.
Keywords: customer behavior; environmental consciousness; consciousness green; incentive mechanisms ... See more keywords