Linking green market orientation and performance: Antecedents and processes
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DOI: 10.1016/j.jclepro.2018.05.052
Abstract: Abstract This study investigates how a competitive environment can motivate firms to adopt a green market orientation, and how that orientation can result in firms' superior performance (environmental and financial) through both internal green practice… read more here.
Keywords: green market; orientation; internal green; performance ... See more keywords