Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Ethics"
DOI: 10.1007/s10551-020-04461-0
Abstract: Many firms are striving to improve their environmental positions by presenting their environmental efforts to the public. To do so, they are applying green marketing strategies to help gain competitive advantage and appeal to ecologically… read more here.
Keywords: environmental product; product; green marketing; greenwashing effects ... See more keywords
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102162
Abstract: Abstract This study contributes to current literature by constructing a model to evaluate how using green marketing to promote brand image affects consumers' purchase intentions. First, the decision-making trial and evaluation laboratory (DEMATEL) method was… read more here.
Keywords: consumers purchase; indicator; exploring effect; method ... See more keywords
Green port marketing for sustainable growth and development
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DOI: 10.1016/j.tranpol.2019.04.011
Abstract: Abstract There are increasing concerns on the environmental impact of port operations and development due to pressing global issues such as climate change and energy conservation. From the sustainability perspective, a port should manage and… read more here.
Keywords: marketing; port; development; port marketing ... See more keywords
Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification
Sign Up to like & getrecommendations! Published in 2023 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-10-2022-1300
Abstract: Purpose This study aims to testify the effects of green marketing on peer-to-peer (P2P) accommodation consumers’ repurchase intention and positive word-of-mouth (WOM) towards P2P accommodation platforms through the mediation of trust and consumer identification. Design/methodology/approach… read more here.
Keywords: green marketing; consumer; identification; accommodation ... See more keywords
The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study
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DOI: 10.1108/srj-03-2021-0114
Abstract: Purpose This study aims to examine the impact of green marketing adoption on non-profitable organizations’ performance in Jordan. Design/methodology/approach A structured questionnaire was developed to collect the needed data and test the developed hypotheses to… read more here.
Keywords: impact; profitable organizations; green marketing; adoption ... See more keywords
Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis
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DOI: 10.1177/21582440221119835
Abstract: The involvement of green marketing in sustainable consumption is becoming a hot topic in recent decades. However, the co-themed studies of these two terms are relatively less sufficient, and more detailed integrated research should be… read more here.
Keywords: consumption; marketing sustainable; green marketing; sustainable consumption ... See more keywords
The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Asian Finance, Economics and Business"
DOI: 10.13106/jafeb.2021.vol8.no4.0455
Abstract: The purpose of this study is to identify the relationship between firm’s green marketing approach and firm’s reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill… read more here.
Keywords: marketing; reputation; strategy; green marketing ... See more keywords
How can green marketing lead to customer trust and green intention Evidences from the automobile industry
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Business Excellence"
DOI: 10.1504/ijbex.2021.118180
Abstract: Today, the environment and its protection have become critically important for business excellence. Since automobile companies can have a significant impact on the improvement of energy consumption... read more here.
Keywords: trust green; lead customer; customer trust; green marketing ... See more keywords
Green Marketing: Reviewing Aspect of Communication Tools
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Sustainable Development and Planning"
DOI: 10.18280/ijsdp.170405
Abstract: This article explores one of the functions of green marketing is communication that needs to be maintained from the company to consumers. Brand Trust is usually used in reference to a thought that serves as… read more here.
Keywords: brand trust; communication tools; green marketing; communication ... See more keywords
Green marketing orientation impact on business performance: Case of pharmaceutical industry of Pakistan
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.940278
Abstract: This study is based on the natural resource based view, which examines the impact of holistic marketing orientation on business performance (BP) by defining the role of enablers and mediators. The drivers, including corporate social… read more here.
Keywords: business performance; green marketing; impact; marketing orientation ... See more keywords
Optimal Decisions in a Multi-Party Closed-Loop Supply Chain Considering Green Marketing and Carbon Tax Policy
Sign Up to like & getrecommendations! Published in 2022 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph19159244
Abstract: Global warming and e-waste pollution are two major environmental pollution issues that have attracted widespread attention. The government has adopted various measures to reduce carbon emissions from businesses and to make manufacturers responsible for recycling… read more here.
Keywords: carbon; green marketing; tax; carbon tax ... See more keywords