What drives green advocacy? A case study of leisure farms in Taiwan
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Hospitality and Tourism Management"
DOI: 10.1016/j.jhtm.2017.10.008
Abstract: Abstract The purpose of this study is to test a research model to gain a better understanding of the relationships among environmental concern, green experiential quality, green experiential satisfaction, green experiential loyalty, green perceived flow,… read more here.
Keywords: study; green experiential; green perceived; leisure ... See more keywords
The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Business Innovation and Research"
DOI: 10.1504/ijbir.2018.10010406
Abstract: The present study integrates the extended theory of planned behaviour (TPB) model and stimulus-organism-response (S-O-R) framework to test the serial mediation effect of green satisfaction and green trust between green perceived quality and green purchase… read more here.
Keywords: satisfaction green; green trust; green perceived; perceived quality ... See more keywords