Articles with "green pressure" as a keyword



Digital Platform Capabilities and Circular Economy: Impact of Customer Green Pressure on Frugal Innovative Strategies

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Published in 2025 at "Business Strategy and the Environment"

DOI: 10.1002/bse.70281

Abstract: Manufacturing entities in emerging economies face significant obstacles implementing circular economy principles due to resource‐constrained environments. Arguably, manufacturers need customer green pressure to propel the circular economy, alongside frugal innovative strategies. There is a dearth… read more here.

Keywords: economy; green pressure; circular economy; customer green ... See more keywords

I buy green because I feel green pressure: the effect of destination social responsibility on tourists’ green product purchase behavior

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Published in 2025 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-07-2024-0977

Abstract: PurposeEncouraging green consumption is a proven strategy for supporting destination sustainability. Nonetheless, extant research approaches destination sustainability mainly from an economic perspective. In this study, we explore the effectiveness of destination social responsibility (DSR) as… read more here.

Keywords: pressure; destination social; tourists green; green pressure ... See more keywords