UK consumers’ ethical beliefs towards dining at green restaurants: A qualitative evaluation
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DOI: 10.1016/j.jhtm.2021.08.017
Abstract: Abstract This study explores consumers' intrinsic ethical beliefs across the UK and how these contribute to their intention to dine at green restaurants. A series of four semi-structured focus groups were conducted to elicit ethical… read more here.
Keywords: ethical beliefs; towards dining; green restaurants; beliefs towards ... See more keywords