Towards green experiential loyalty: driving from experiential quality, green relationship quality, environmental friendliness, green support and green desire.
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DOI: 10.1108/ijchm-10-2016-0596
Abstract: This paper aims to test the relationships among the experiential quality dimensions, the green relationship quality dimensions, environmental friendliness, green support, green desire and green experiential loyalty in a green bed & breakfast (BB environmental… read more here.
Keywords: quality; green experiential; environmental friendliness; support green ... See more keywords