How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?
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DOI: 10.1002/csr.2508
Abstract: Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID-19… read more here.
Keywords: star ratings; word mouth; environmental csr; csr ... See more keywords