Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
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DOI: 10.1007/s10551-020-04461-0
Abstract: Many firms are striving to improve their environmental positions by presenting their environmental efforts to the public. To do so, they are applying green marketing strategies to help gain competitive advantage and appeal to ecologically… read more here.
Keywords: environmental product; product; green marketing; greenwashing effects ... See more keywords