Greenwashing Revisited: In Search of a Typology and Accusation-Based Definition Incorporating Legitimacy Strategies
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DOI: 10.1002/bse.1912
Abstract: Is greenwashing a concept describing companies using misleading communication or is it co-constructed in the eye of the beholder? By discussing the literature, we find that existing definitions of greenwashing overemphasize the strategic intention to… read more here.
Keywords: definition; accusation; revisited search; greenwashing revisited ... See more keywords