Exploring e-Loyalty Antecedents in B2C e-Commerce
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DOI: 10.1108/bfj-04-2018-0216
Abstract: PurposeThe purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy and website design. Grocery retailing… read more here.
Keywords: grocery retailers; commerce; loyalty; b2c commerce ... See more keywords