The impact of the COVID ‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1999
Abstract: The systemic shock of coronavirus (COVID-19) and its impact on the global economy has been unprecedented with grocery shopper behaviour changing dramatically through various stages of the pandemic. COVID-19 has caused unusual market conditions, with… read more here.
Keywords: grocery shopper; transaction data; shopper behaviour; behaviour ... See more keywords
Happy grocery shopper: The creation of positive emotions through affective digital signage content
Sign Up to like & getrecommendations! Published in 2017 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2016.09.031
Abstract: Recent research has identified digital signage (DS) as a promising element for creating atmospheric value. However, extant studies have explored shoppers' reactions to DS showing advertising content in hedonic shopping environments. Considering the potential of… read more here.
Keywords: grocery shopper; content; happy grocery; positive emotions ... See more keywords