Merchant selection and pricing strategy for a platform firm in the online group buying market
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DOI: 10.1007/s10479-015-2036-9
Abstract: The online group-buying market is characterized by intense competition between brokers, called platform firms, which function as intermediaries between merchants and consumers. In an environment of intense competition, merchant selection and pricing strategies are critical… read more here.
Keywords: online group; market; platform; buying market ... See more keywords
Online group buying: Some insights from the business-to-business perspective
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DOI: 10.1016/j.indmarman.2017.03.011
Abstract: Abstract Extant marketing research has examined online group buying (OGB) from the consumer behavior perspective. The goal of this article is to broaden understanding of OGB by offering insights into the topic from the business-to-business… read more here.
Keywords: perspective; online group; business; marketing ... See more keywords
Modeling the determinants of consumers' attitudes toward online group buying: do risks and trusts matters?
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DOI: 10.1016/j.jretconser.2017.02.002
Abstract: Abstract The aim of this research is to investigate the determinants of consumers' attitude towards online group buying (OGB). Furthermore, this study compares male and female shoppers based on their purchasing behavior in OGB. Partial… read more here.
Keywords: online group; modeling determinants; group; determinants consumers ... See more keywords
Optimal strategies for nanostores under competition in community group buying
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DOI: 10.1108/k-09-2022-1220
Abstract: PurposeFor nanostores, striving to become the community group-buying leader is gaining prominence. This paper aims to construct Hotelling linear models to investigate whether nanostores should be registered as leaders and their decisions in a competitive… read more here.
Keywords: group buying; leader; community; competition ... See more keywords
Who Wants to Shop With You: Joint Product-Participant Recommendation for Group-Buying Service.
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DOI: 10.1109/tnnls.2022.3190003
Abstract: Recent years have witnessed the great success of group buying (GB) in social e-commerce, opening up a new way of online shopping. In this business model, a user can launch a GB as an initiator… read more here.
Keywords: group buying; product participant; recommendation; participant recommendation ... See more keywords
Influence of Multi-Role Interactions in Community Group-Buying on Consumers’ Lock-In Purchasing Intention From a Fixed Leader Based on Role Theory and Trust Transfer Theory
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DOI: 10.3389/fpsyg.2022.903221
Abstract: Community group-buying platforms are increasingly relying on the interaction between the group-buying leader and consumers, thereby achieving the customer lock-in. In view of this, it is crucial to understand how the group-buying leader to establish… read more here.
Keywords: theory; group buying; role; leader ... See more keywords
New marketing strategies for online group-buying business from a social interaction theory perspective
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DOI: 10.3389/fpsyg.2022.953799
Abstract: Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and… read more here.
Keywords: social interaction; group buying; marketing; group ... See more keywords