Modelling and Measuring Group Cohesiveness with Consonance: Intertwining the Sociometric Test with the Picture Apperception Value Test
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DOI: 10.1002/sres.2418
Abstract: The purpose of this research is to model, measure and explain group cohesiveness through consonance. For this aim, we propose a holistic framework that combines the sociometric test with the novel Picture Apperception Value Test… read more here.
Keywords: group; value; group cohesiveness; sociometric test ... See more keywords
Role of group cohesiveness in targeted mobile promotions
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DOI: 10.1016/j.jbusres.2021.01.030
Abstract: Abstract While past research has explored the effects of different targeted promotion strategies (e.g., temporal, geographical, crowdedness-based), it is yet to take into account the effect of social context (e.g., group cohesiveness) on consumer responses… read more here.
Keywords: role group; mobile promotions; cohesiveness targeted; group ... See more keywords