Articles with "growth marketing" as a keyword



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Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market

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Published in 2018 at "Tobacco Control"

DOI: 10.1136/tobaccocontrol-2018-054382

Abstract: Background While national surveys showed declines in e-cigarette use in the USA between 2015 and 2016, recent reports indicate that JUUL, a sleekly designed e-cigarette that looks like a USB drive, is increasingly being used… read more here.

Keywords: growth marketing; juul; juul related; cigarette ... See more keywords