Weaving a strategy for a base‐of‐the‐pyramid market: The case of Grundfos LIFELINK
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DOI: 10.1002/bse.2604
Abstract: Correspondence Poul Houman Andersen, Department of Industrial Economics and Technology Management and Aalborg University Business School, Norwegian University of Science and Technology, Trondheim, Norway. Email: [email protected] Abstract This paper explores the development of strategies by… read more here.
Keywords: bop; grundfos; strategy; business ... See more keywords