Building nightclub brand personality via guest selection
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2019.102336
Abstract: Abstract This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper… read more here.
Keywords: building; guest selection; brand personality; brand ... See more keywords