Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth
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DOI: 10.1177/0047287518803199
Abstract: Tour guides are very important for elderly tourists, but very few studies have focused on their roles in the senior tourism market. Thus, this study proposed that senior tourists’ perceptions of tour guides’ professional competencies… read more here.
Keywords: satisfaction; tour guides; satisfaction guide; guide ... See more keywords