The persuasiveness of guilt appeals over time: Pathways to delayed compliance
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DOI: 10.1016/j.jbusres.2018.03.030
Abstract: Abstract Past research on guilt-elicitation in marketing does not examine how the communications' effects might persist over time, when there is a gap between advertising at time 1 and the time of choice consideration at… read more here.
Keywords: transportation; time; guilt; guilt appeals ... See more keywords