Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World
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DOI: 10.1177/02734753221101758
Abstract: We need to “hack the system” to infuse environmental and social issues into marketing education. This requires reconfiguration and restructuring of marketing education, as expectations of key stakeholders—students, businesses, nongovernmental organizations (NGOs), governments, communities, and… read more here.
Keywords: system; world; hacking marketing; education ... See more keywords