Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value
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DOI: 10.1108/apjml-05-2019-0332
Abstract: PurposeThis research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the context of ride-hailing apps and to investigate consumer behaviour differences between… read more here.
Keywords: research; ride hailing; value; hailing apps ... See more keywords
What drives e-hailing apps adoption? An analysis of behavioral factors through fuzzy AHP
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DOI: 10.1108/jstpm-12-2020-0177
Abstract: Purpose In the era of digitalization and technology, tremendous changes have taken place in the taxi industry worldwide. The traditional taxi service has transformed into the latest innovative technology-based e-hailing service. There are innumerable factors… read more here.
Keywords: user intention; hailing apps; study; technology ... See more keywords