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Published in 2018 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-01-2017-0009
Abstract: India accounts for the third-largest Muslim population in the world after Indonesia and Pakistan. The previous studies about halal consumption have focused on the “food and money industry” only. Muslim consumers are prohibited from using…
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Keywords:
halal;
muslim consumers;
consumption;
halal cosmetic ... See more keywords