Attitude, repurchase intention and brand loyalty toward halal cosmetics
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DOI: 10.1108/jima-08-2022-0210
Abstract: Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such… read more here.
Keywords: brand loyalty; halal cosmetics; halal; consumer ... See more keywords
Determinants of consumer adoption of halal cosmetics: A systematic literature review
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DOI: 10.1111/jocd.15486
Abstract: The global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous. read more here.
Keywords: adoption halal; halal cosmetics; cosmetics systematic; halal ... See more keywords