“Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-03-2020-0070
Abstract: Purpose Despite the high research interest regarding Halal products, most studies on Halal products focused on food and cosmetics. This study aims to examine the factors that affect the attitude and purchase intention of non-food… read more here.
Keywords: halal labeled; halal; detergent; perceived usefulness ... See more keywords