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Published in 2019 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-01-2019-0010
Abstract: PurposeAlthough the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To…
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Keywords:
customer loyalty;
halal logo;
customer;