Risk assessment of halal products and services: Implication for tourism industry
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DOI: 10.1016/j.tourman.2017.10.015
Abstract: This empirical study entailed proposing conceptual models for investigating customers' satisfaction, their intention to recommend, and their continued intention to purchase and consume halal products and services. Complexity theory was used to support the developed… read more here.
Keywords: risk; tourism industry; halal; halal products ... See more keywords