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   Articles with "happiness gnh" as a keyword



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Gross National Happiness (GNH)

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recommendations! Published in 2018 at "Journal of Macromarketing"

DOI: 10.1177/0276146718787600

Abstract: This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the… read more here.

Keywords: national happiness; philosophy; happiness gnh; happiness ... See more keywords