Happy grocery shopper: The creation of positive emotions through affective digital signage content
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DOI: 10.1016/j.techfore.2016.09.031
Abstract: Recent research has identified digital signage (DS) as a promising element for creating atmospheric value. However, extant studies have explored shoppers' reactions to DS showing advertising content in hedonic shopping environments. Considering the potential of… read more here.
Keywords: grocery shopper; content; happy grocery; positive emotions ... See more keywords