I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels
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DOI: 10.1016/j.jretconser.2021.102569
Abstract: Abstract Increasingly interactive touch-enabling technologies are mitigating the lack of haptic information for products online. This paper explores how consumers’ haptic traits – instrumental and autotelic – indirectly influence their impulse buying and channel stickiness… read more here.
Keywords: haptic traits; haptic information; shopping; consumer ... See more keywords