Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference - estimation approach
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.09.004
Abstract: Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination… read more here.
Keywords: destination; haul outbound; long haul; chinese long ... See more keywords