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Marketing the use of headgear in high contact sports

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Published in 2020 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2020.102407

Abstract: Abstract High contact sports have gained popularity among consumers, who often seek thrills and the feeling of invincibility by risking their well-being. One major health risk associated with these sports is head injuries, including trauma,… read more here.

Keywords: headgear high; marketing use; use headgear; contact sports ... See more keywords