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Published in 2020 at "Journal of International Business Studies"
DOI: 10.1057/s41267-020-00307-z
Abstract: While all multinational organizations face the challenge of managing tensions between local integration and global responsiveness, they are increasingly required to pursue additional, often paradoxical, objectives – such as social and commercial goals. However, we…
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Keywords:
sobre;
multinational hybrid;
subsidiary;
headquarters subsidiary ... See more keywords