Which brand should be more nervous about nutritional information disclosure: McDonald's or Subway?
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DOI: 10.1016/j.appet.2020.104805
Abstract: This study examines the health halo and horn effects in the context of two fast food brands commonly associated with healthy and unhealthy food (i.e., Subway and McDonald's). Health halo is consumers' tendency to overestimate… read more here.
Keywords: nutritional information; health; information disclosure; health halo ... See more keywords