Articles with "health intentions" as a keyword



Photo from wikipedia

The Influence of Statistical versus Exemplar Appeals on Indian Adults’ Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes

Sign Up to like & get
recommendations!
Published in 2017 at "Health Communication"

DOI: 10.1080/10410236.2016.1138811

Abstract: ABSTRACT In two separate investigations, we examined the persuasive effectiveness of statistical versus exemplar appeals on Indian adults’ smoking cessation and mammography screening intentions. To more comprehensively address persuasion processes, we explored whether message response… read more here.

Keywords: health intentions; appeals indian; exemplar appeals; statistical versus ... See more keywords