Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior
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DOI: 10.3390/ijerph19084894
Abstract: COVID-19 has impacted economic and social conditions around the globe. In a post-pandemic world, the labor models have been shifting in favor of working from home and shopping toward online purchasing through mobile devices. The… read more here.
Keywords: identity; hedonic experience; shopping; brand ... See more keywords