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Published in 2023 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968221146997
Abstract: With the progress of high technologies in payment systems, the usage rate of mobile payment is rapidly growing worldwide. However, whether mobile payment influences consumers’ choices between hedonic and utilitarian products, an important question in…
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Keywords:
effect;
impact mobile;
mobile payment;
hedonic preference ... See more keywords