Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values
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DOI: 10.1016/j.jretconser.2017.06.013
Abstract: Abstract Today the Indian traditional retail shopper visiting various hypermarkets formats for purchasing and enjoying their valuable time with their family members and friends, as these formats offer hedonic shopping values. Therefore, this research paper… read more here.
Keywords: shopping; hedonic shopping; loyalty repatronage; shopping values ... See more keywords