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Published in 2019 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.06.026
Abstract: Abstract The food service industry has already observed that a merely good quality of products/services cannot make a business successful and has emphasized the importance of delivering unique and memorable experiences. Grocerants meet customer demand…
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Keywords:
loyalty;
hedonic social;
functional hedonic;
brand prestige ... See more keywords