Measuring the hedonimeter
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DOI: 10.1007/s11098-018-1170-z
Abstract: We revisit classical Utilitarianism by connecting and generalizing two ideas. The first is that there is a representation theorem possible for hedonic value (pleasure) similar to, but also importantly different from, the one provided by… read more here.
Keywords: aggregation; hedonic value; value; measuring hedonimeter ... See more keywords
What makes a food healthy? Sex differences in what is associated to healthiness evaluations
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DOI: 10.1016/j.foodqual.2021.104438
Abstract: Abstract Food healthiness evaluations are important precursors of food choices as health beliefs guide a large portion of our food intake. In the present study we investigated the healthiness evaluations of males and females and… read more here.
Keywords: hedonic value; associated healthiness; healthiness evaluations; sex ... See more keywords
The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
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DOI: 10.1108/jcm-09-2018-2847
Abstract: This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers. Additionally, this study aims to investigate the moderating roles of past experience… read more here.
Keywords: mall consumers; hedonic value; patronage intention; value ... See more keywords
Effects of Voluntary Ingestion of Synthetic Delta-9-Tetrahydrocannabinol on the Hedonic Value of Rewarding and Aversive Substances and CB1 Receptor Expression.
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DOI: 10.1177/25785125251390206
Abstract: Background: Human studies indicate a relationship between delta-9-tetrahydrocannabinol (THC) and alcohol use, yet research on their codependency remains limited. Rodent models have shown that cannabinoids can enhance the incentive salience and hedonic value of sucrose… read more here.
Keywords: hedonic value; receptor; thc; aversive substances ... See more keywords
The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention
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DOI: 10.5267/j.msl.2020.8.008
Abstract: Article history: Received: June 26, 2020 Received in revised format: June 3 read more here.
Keywords: brand personality; appeal attitude; hedonic value; personality appeal ... See more keywords
Utilitarian value and hedonic value: Empirical evidence of purchase intention at Soekarno-Hatta international airport
Sign Up to like & getrecommendations! Published in 2024 at "Uncertain Supply Chain Management"
DOI: 10.5267/j.uscm.2024.3.013
Abstract: The problem at Soekarno-Hatta Airport was the need for more facilities with value for consumers, both utilitarian and hedonic. The research examines the impact of Utilitarian and Hedonic Values on Purchase Intentions, which Customer Intentions… read more here.
Keywords: hedonic value; value; purchase intention; soekarno hatta ... See more keywords