Measuring the hedonimeter
Sign Up to like & getrecommendations! Published in 2018 at "Philosophical Studies"
DOI: 10.1007/s11098-018-1170-z
Abstract: We revisit classical Utilitarianism by connecting and generalizing two ideas. The first is that there is a representation theorem possible for hedonic value (pleasure) similar to, but also importantly different from, the one provided by… read more here.
Keywords: aggregation; hedonic value; value; measuring hedonimeter ... See more keywords
What makes a food healthy? Sex differences in what is associated to healthiness evaluations
Sign Up to like & getrecommendations! Published in 2021 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2021.104438
Abstract: Abstract Food healthiness evaluations are important precursors of food choices as health beliefs guide a large portion of our food intake. In the present study we investigated the healthiness evaluations of males and females and… read more here.
Keywords: hedonic value; associated healthiness; healthiness evaluations; sex ... See more keywords
The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-09-2018-2847
Abstract: This study assessed the roles of atmospheric harmony, human crowding and sensation seeking towards hedonic value to determine re-patronage intention amongst mall consumers. Additionally, this study aims to investigate the moderating roles of past experience… read more here.
Keywords: mall consumers; hedonic value; patronage intention; value ... See more keywords
The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention
Sign Up to like & getrecommendations! Published in 2021 at "Management Science Letters"
DOI: 10.5267/j.msl.2020.8.008
Abstract: Article history: Received: June 26, 2020 Received in revised format: June 3 read more here.
Keywords: brand personality; appeal attitude; hedonic value; personality appeal ... See more keywords