Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam
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DOI: 10.1080/10871209.2018.1449038
Abstract: ABSTRACT We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of… read more here.
Keywords: rhino horn; hedonic values; utilitarian hedonic; values determining ... See more keywords
Shopping for Clothes and Sensitivity to the Suffering of Others: The Role of Compassion and Values in Sustainable Fashion Consumption
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DOI: 10.1177/0013916517732109
Abstract: The positive relation of biospheric and altruistic values as well as the negative relation of egoistic and hedonic values to environmentally responsible behavior, are established findings in environmental psychological research. Recent findings revealed that compassion,… read more here.
Keywords: sustainable fashion; compassion; hedonic values; fashion consumption ... See more keywords