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Published in 2019 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1430058
Abstract: Abstract Recently, there is increasing need of banks for targeting and acquiring new customers, for fraud detection in real time and for segmentation products through analysis of the customers. Doing it, they can serve their…
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Keywords:
intelligence help;
business intelligence;
marketing business;
help ant ... See more keywords