If-then plans help regulate automatic peer influence on impulse buying
Sign Up to like & getrecommendations! Published in 2020 at "European Journal of Marketing"
DOI: 10.1108/ejm-05-2018-0341
Abstract: This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action control, may, thus, help regulate peer influence. This… read more here.
Keywords: help regulate; peer influence; buying; impulse buying ... See more keywords