Happy to help—if it’s not too sad: The effect of mood on helping identifiable and unidentifiable victims
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DOI: 10.1371/journal.pone.0252278
Abstract: People’s preference to help single victims about whom they have some information is known as the identifiable victim effect. Previous research suggests that this effect stems from an intensive emotional reaction toward specific victims. The… read more here.
Keywords: positive mood; happy help; help sad; effect ... See more keywords