Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
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DOI: 10.1057/s41270-017-0015-5
Abstract: Researchers have found evidence that helpful product reviews written by other consumers have the potential to alter consumers’ purchase decision and influence overall sales. In the quest to find what makes a review helpful, prior… read more here.
Keywords: qualitative comparative; comparative analysis; analysis; set qualitative ... See more keywords