A multi-task dual attention deep recommendation model using ratings and review helpfulness
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DOI: 10.1007/s10489-021-02666-y
Abstract: The existing review-based recommendation methods usually employ the same model to learn the review representation of users and items. However, for different user-item pairs, the same words or similar reviews may deliver different information, and… read more here.
Keywords: multi task; recommendation; helpfulness; model ... See more keywords
The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
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DOI: 10.1007/s11573-021-01044-x
Abstract: With increasing volumes of customer reviews, ‘helpfulness’ features have been established by many online platforms as decision-aids for consumers to cope with potential information overload. In this study, we offer a differentiated perspective on the… read more here.
Keywords: online reviews; review; helpfulness; stick online ... See more keywords
Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective
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DOI: 10.3389/fpsyg.2022.958386
Abstract: As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context. Drawing on the Elaboration… read more here.
Keywords: helpfulness; review; omnichannel retailing; retailing context ... See more keywords