Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out
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DOI: 10.3389/fpsyg.2020.00121
Abstract: Chinese consumers’ lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a “fear of missing out” (FoMO). In… read more here.
Keywords: chinese consumers; luxury; consumption behavior; herd consumption ... See more keywords