Place as a nexus for corporate heritage identity: An international study of family-owned wineries
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DOI: 10.1016/j.jbusres.2019.05.024
Abstract: Abstract This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six… read more here.
Keywords: corporate heritage; heritage identity; place; heritage ... See more keywords
Religious leisure, heritage and identity construction- A case of Tibetan college students
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DOI: 10.1080/02614367.2019.1597149
Abstract: ABSTRACT Engagement with heritage is a potential site for the exploration, creation and re-creation of identity. Leisure, a cultural manifestation, provides a path to the better understanding of heritage and identity construction. The purpose of… read more here.
Keywords: heritage; heritage identity; identity construction; identity ... See more keywords
‘I want to learn to do that’: subcultural heritage, identity, and learning graffiti in Pamplona
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DOI: 10.1080/13527258.2020.1843521
Abstract: ABSTRACT Graffiti culture has expanded rapidly since its inception in the 1970s, and is now an established practice. Graffiti is part of the visual culture of many societies, and constitutes the visible part that is… read more here.
Keywords: heritage; heritage identity; want learn; subcultural heritage ... See more keywords